Projects Highlights About Education Experience Travels Contact
PRODUCT · GROWTH · STARTUPS · CULTURE

Part creative, part spreadsheet.

I'm Manana — I get equally excited about brand identity and conversion funnels. I've scaled a startup from zero to thousands of daily orders, built a Chicago arts publication from scratch, and I'm currently at Booth studying the science behind all of it.

See my work
Manana Asatiani
Selected work
Color&Noise
COLOR
&NOISE
Independent Venture

An editorial platform capturing the intersection of music, art, and culture in Chicago, built to give emerging voices a place to exist on their own terms.

Editorial Strategy Creative Direction Digital Product Build
Solenne
Solenne
Booth MBA, Entrepreneurial Discovery

A concept for a cross border wedding planning platform designed to reduce uncertainty and make destination weddings in Europe feel more accessible.

Customer Discovery Brand Identity Go to Market
DRAPED
DRAPED
Booth MBA, Product Management

A mobile first marketplace concept addressing the inefficiency of high cost, low usage traditional clothing through resale and rental.

User Interviews Prototyping Competitive Research
New Products Lab
PriceCheck
Booth MBA, New Products Lab

An AI driven feature concept designed to reduce pricing uncertainty and increase conversion among younger users.

Product Discovery Behavioral Insight AI Product Design
BigMart
BigMart
Independent Venture

An e commerce business built from zero to scale, focused on fast delivery, operational efficiency, and continuous growth experimentation.

Zero to One Execution Growth Systems Operational Scaling
Studdy Buddy
Studdy Buddy
Booth MBA, Hackathon Finalist

An AI-powered teacher assistant that transforms lesson transcripts into personalized study plans, adapting to different learning styles through visual, audio, and quizzes.

Product Discovery User Research AI Product Design
Marketing Campaigns
Marketing Campaigns
Professional Work

A collection of campaigns across industries, combining creative direction with performance focused execution to drive measurable growth.

Growth Strategy Creative Direction Paid Acquisition
Data Science
Coming Soon

A data analytics project. More soon.

Highlights
🏆
Kilts Product Case Competition Winner
Placed 1st of 30 teams at Booth
🎓
Distinguished Fellow
One of 5 students awarded Booth's full-tuition leadership fellowship + stipend
🏅
Ad Black Sea Silver Bronze
Won for "Other Universe" campaign - 150k+ users, 90% in-app engagement lift
💡
Booth Hackathon Finalist
Studdy Buddy — AI-powered learning assistant
A bit about me

MBA candidate at Chicago Booth and Distinguished Fellow. Background in scaling startups, growth marketing, and product — from 0-to-1 and beyond. I also run Color&Noise, an independent Chicago arts & culture publication.

6+
Years in Growth & Product
4
Languages Spoken
4
Concentrations at Booth
✈️

Traveling the World

27 countries and counting — Europe, Asia, the Americas, the Middle East.

See my world map
🐾

Mushu's Instagram Manager

Proud runner of my cat Mushu's Instagram and TikTok. Content strategy, audience growth, visual storytelling — it's basically a side PM gig.

Follow Mushu
Where I studied
B

University of Chicago Booth School of Business

2025 – 2027
Master of Business Administration
A merit-based leadership practicum fellowship awarded to 5 students per year. Full tuition + stipend.
Applied Artificial Intelligence · Business Analytics · Marketing · Strategic Management
Courses:
Product Management, Entrepreneurial Discovery, Entrepreneurial Selling, Lab in Developing New Products and Services
N

New York University

2014 – 2019
Bachelor of Arts · GPA 3.77
Dean's List · Cum Laude
Economics & Computer Science (Double Major)
Courses:
Algorithms, Calculus I, II, III, Natural Language Processing, Swift, Python, Computer Systems Organization
Where I've worked
B

CEO

BigMart — home goods e-commerce, Georgian market
Nov 2023 – Jun 2025
  • Grew daily orders from ~50 to ~7,000; catalog from 200 to ~2,200 SKUs
  • Built AI-assisted listing pipeline, reducing upload time by 73%
  • Shipped AI callback system: 97.5% faster response, 42% conversion lift, 36% CSAT improvement
  • ~22x YoY revenue growth in 2024; 1.5x AOV lift via A/B testing
R

Head of Advertising / Performance Marketing

Redberry International — digital transformation agency
Mar 2023 – Nov 2023
  • Spearheaded award-winning "Other Universe" campaign for Bank of Georgia: 2M+ users, 90% engagement lift
  • Directed 19-person cross-functional paid media team; 200M+ impressions across 28 campaigns
  • Secured 3 new clients, generating +12% YoY agency revenue
T

User Acquisition Specialist

The Topps Company / Fanatics — sports collectibles
Dec 2019 – Mar 2023
  • Owned $4M+ annual performance marketing budget; 2M+ installs, 1M+ registrations across 400+ campaigns
  • Creative directed 8 large-budget video productions with Disney, Marvel, MLB, NHL, WWE, and FIFA
  • 120K+ attributed installs via influencer campaigns with 100+ creators
Download Full Resume
Where I've explored
Map couldn't load — but trust me, I've been to 27 countries!
Visited
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27 countries visited
Let's connect

Whether you want to chat about product, startups, or Chicago's best live music - I'd love to hear from you.